Adventure Club

Branding | Print Design | UI

Objective

Create a hypothetical brand that solves a social problem through a design solution, with multiple deliverables that cover a range of platforms, such as, print, digital and experience design.

Concept

The Adventure Club is a hypothetical project designed to create an engaging and cohesive visual system that inspires children to get more involved in outdoor activities and explore the world using a digital platform they love to use. For this project, I created a mobile game that encourages children to do outdoor activities like explore, learn to build a fire or simply play in playground. I also created a space called the Clubhouse which hosts variety of activities along the same themes.

Brochure for Adventure Club available at the Clubhouse

Digital Platforms: Informational and Promotional (website) and Game (mobile app)

Merchandise for Adventure Club